000 00355nam a2200145Ia 4500
008 211201s2004 xx 000 0 eng d
020 _a8175542918
082 _a658.83
100 _aKAPFERER,JEAN
245 4 _aTHE NEW STRATEGIC BRAND MANAGEMENT
260 _bKogan Page Ltd.
_aGBR
_c2004
300 _aviii 496
650 _aJournalism
942 _2ddc
_cDJM
999 _c966
_d966