000 00348nam a2200133Ia 4500
008 211201s2008 xx 000 0 eng d
020 _a8131413993
082 _a658.8
100 _aBaumol, Williom J.
245 0 _aIntegrated Marketing Communication Concepts and cases
260 _bIUP
_aAGARTALA
_c2008
650 _aManagement
942 _2ddc
_cDMS
999 _c3125
_d3125