000 00367nam a2200145Ia 4500
008 211201s2008 xx 000 0 eng d
020 _a9788131414965
082 _a658.84
100 _aBaumol, Williom J.
245 0 _aRebranding : Concepts, cases and applications
260 _bIUP
_aAGARTALA
_c2008
300 _aix,233
650 _aManagement
942 _2ddc
_cDMS
999 _c2986
_d2986