000 00376nam a2200145Ia 4500
008 211201s2008 xx 000 0 eng d
020 _a8131414035
082 _a659.1
100 _aBaumol, Williom J.
245 0 _aMANAGING EMOTIONAL APPEAL IN ADVERTISING:CONCEPTS AND CASES
260 _bIUP
_aAGARTALA
_c2008
300 _ax,205
650 _aManagement
942 _2ddc
_cDMS
999 _c2908
_d2908