000 00399nam a2200145Ia 4500
008 211201s1999 xx 000 0 eng d
020 _a8178082292
082 _a658.8
100 _aMcDonald, Malcolm
245 0 _aE-MARKETING: IMPROVING MARKETING EFFECTIVENESS IN A DIGITAL WORLD
260 _bPearson Education Pvt. Ltd
_aDelhi
_c1999
300 _a163
650 _aBrand Mgt.
942 _2ddc
_cDMS
999 _c2502
_d2502