Brand Equity Measurement : Concepts and applications

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TextPublication details: IUP AGARTALA 2007Description: xii,200ISBN:

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Item type	Current library	Call number	Status	Barcode
DMS	Prashant Kumar Memorial Library Rack-11	658.82 (Browse shelf(Opens below))	Available	DMS3522
DMS	Prashant Kumar Memorial Library Rack-11	658.82 (Browse shelf(Opens below))	Available	DMS3523

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Previous	658.82 Brand Building : New Dimensions	658.82 Corporate Branding	658.82 Corporate Branding	658.82 Brand Equity Measurement : Concepts and applications	658.82 Brand Equity Measurement : Concepts and applications	658.82 BRAND ARCHITECTURE	658.827 REBRANDING: AN INTRODUCTION	Next

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