MARKETING MANAGEMENT (Record no. 3692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00413nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211201s2016 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER ,PHILIP KELLER,KEVIN LANE |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | NOIDA, PEARSON INDIA EDU. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X XVI, 121 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | DMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Currency | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Bill Date | Koha item type | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-11 | 09/01/2022 | Rs | 950.00 | DMS4605 | 09/01/2022 | 09/01/2022 | DMS | |||||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-11 | 09/01/2022 | Rs | 950.00 | 1 | DMS4606 | 06/05/2023 | 09/01/2022 | DMS | 05/06/2023 | 06/05/2023 | ||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-11 | 09/01/2022 | Rs | 950.00 | 1 | DMS4607 | 03/07/2023 | 09/01/2022 | DMS | 17/03/2023 | |||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-11 | 09/01/2022 | Rs | 950.00 | DMS4608 | 09/01/2022 | 09/01/2022 | DMS | |||||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-11 | 09/01/2022 | Rs | 950.00 | 2 | DMS4609 | 10/12/2025 | 09/01/2022 | DMS | 09/01/2026 | 10/12/2025 |