THE NEW STRATEGIC BRAND MANAGEMENT (Record no. 2469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00359nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211201s2004 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175542918 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 245 #4 - TITLE STATEMENT | |
| Title | THE NEW STRATEGIC BRAND MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page Ltd. |
| Place of publication, distribution, etc | Delhi |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Mgt. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | DMS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-01 | 09/01/2022 | Rs | 495.00 | 658.8 | DMS1416 | 09/01/2022 | 09/01/2022 | DMS | |||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-01 | 09/01/2022 | Rs | 495.00 | 658.8 | DMS1417 | 09/01/2022 | 09/01/2022 | DMS | |||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-01 | 09/01/2022 | Rs | 495.00 | 658.8 | DMS1418 | 09/01/2022 | 09/01/2022 | DMS | |||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-01 | 09/01/2022 | Rs | 495.00 | 658.8 | DMS1419 | 09/01/2022 | 09/01/2022 | DMS | |||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-01 | 09/01/2022 | Rs | 495.00 | 658.8 | DMS1420 | 09/01/2022 | 09/01/2022 | DMS |