MEDIA PLANNING : FROM RECENCY TO ENGAGEMENT (Record no. 1777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00360nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211201s2006 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 813140188x |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | EPHRON,EVWIN |
| 245 #0 - TITLE STATEMENT | |
| Title | MEDIA PLANNING : FROM RECENCY TO ENGAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | IUP, Agartala |
| Place of publication, distribution, etc | ICFAI |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 137 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | DJM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-32 | 09/01/2022 | 20.00 | 659.13 | DJM1810 | 09/01/2022 | 09/01/2022 | DJM | |||||
| Dewey Decimal Classification | Prashant Kumar Memorial Library | Prashant Kumar Memorial Library | Rack-32 | 09/01/2022 | 20.00 | 659.13 | DJM1811 | 09/01/2022 | 09/01/2022 | DJM |